When it comes to business, Aussies are an inventive bunch who’ll give just about anything a go. And we’re also pretty good at thinking outside the box, coming up with weird and wonderful ways we can fill a void, or find a niche in the market. The Internet is growing in leaps and bounds. More and more Australian businesses are discovering that they need to speak to their customers with Australian voice. But there is a dearth of Australian content available. The web is a huge competitive marketplace. You need every edge you can get. Using Australian-written material to market to Australian consumers could just make the difference between success and failure.